How to Encourage User-Generated Content

Create an Engaging Community

Make the community engaging by using updates and relevant content
- Use spaces, web panels, sticky articles, contests to give reputation points, awards/badges

Give your most enthusiastic users some influence in the community
- Make site-wide opportunities for members to participate in that will give rewards such as badges, reputation points and establish what those might mean for more tangible rewards
- Feature some of the members’ content somewhere where it shows appreciation for their contribution
  - Use of spaces, web panels, sticky articles or site sticky articles
Write about the members who are the most active/enthusiastic
- Use of gamification and analytics to determine the members who fit your criteria

Find ways to constantly interact with members, show that the manager is listening to constructive feedback
Find ways to be very visible to the members to create a feeling of value (created by showing there is a human behind the corporation who considers the members and they are invested in the community)

Create the authentic content from customers you decide to partner with by identifying content that resonates with your customers

Conference updates, community winner updates, etc for any temporary messages to encourage user engagement